2026 BACK TO SCHOOL STRATEGY GUIDE
Acing the $85B Back-to-school season with GroundTruth’s omnichannel strategies
School might be out, but Back-to-School (BTS) campaigns are in, and GroundTruth has you covered with the insights and strategies you need to make the grade this season. With total spending projected to reach $85.42B, a 3.3% increase from last year, brands must cut through the noise by reaching the right consumers when they’re ready to buy.
While digital browsing is high, the heart of the season remains physical: most K-12 parents prefer to shop in-store, spending an average of $501 at brick-and-mortar locations. This creates a massive opportunity for brands to drive awareness, visitation, and sales lift at the shelves during one of the year’s most critical shopping windows.
Our 2026 Back-to-School Strategy Guide dives into BTS trends, omnichannel strategies, and exclusive audience recommendations fueled by GroundTruth’s first-party visitation data. Download today!