2026 GAME DAY STRATEGY GUIDE
Plan Your Media Offensive Line with GroundTruth’s Game Day Strategies
Super Bowl LIX set new benchmarks in both viewership with 127.7M viewers and projected spending reaching $18.6B, highlighting a crucial shift in audience engagement. The event is now a multi-day social, shopping, and culinary experience, driven by cross-generational, multi-screen viewers.
Brands must target consumers from the high-spending "Host" to the "Casual Fan" leading up to the game to capture the majority of retail spend, and utilize second-screen synchronization to engage the fragmented in-game audience.
In this playbook, we will coordinate your brand’s winning media offensive line with targeting and channel recommendations, insights, and more!