2026 TAX SEASON STRATEGY GUIDE
More Than a Deadline: Win the 2026 Tax Season with GroundTruth’s Omnichannel Strategies
Tax season is more than just a deadline; it’s a high-velocity financial cycle that begins with 67.7M filers seeking professional expertise and ends with over $211B in tax refunds issued, flowing back into the market. Whether your goal is to get consumers through the door to file or to capture their refund once they do, GroundTruth’s omnichannel and hyper-targeted strategies connect your brand to high-intent audiences at every stage of the cycle.
Our 2026 Tax Season Day Strategy Guide dives into how to leverage GroundTruth's location-based strategies to turn Tax Season intent into full-funnel results, securing your brand's place in this major financial moment. Inside, you'll discover:
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Actionable insights and tactics to drive real business results, from in-store visits to amplified product sales
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2026 Trends: Tax filer behavior and consumer refund shopping
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Strategies for building effective campaigns with an omnichannel approach