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2026 HOLIDAY STRATEGY GUIDE

Capture Your Share of the $27.5B Love Economy with GroundTruth's Valentine's Day Strategies

Valentine's Day is no longer a single-day event; it's a multi-billion-dollar opportunity impacting CPG, Retail, Restaurants, and more. With consumers projected to spend $27.5B this year, the competition for market share is fierce. This significant spending surge creates a massive revenue opportunity for your brand.

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Our 2026 Valentine’s Day Strategy Guide dives into how to leverage GroundTruth's location-based strategies to turn Valentine’s Day intent into full-funnel results, securing your brand's place in this major retail moment. Inside, you'll discover:

  • Actionable insights and tactics to drive real business results, from in-store visits to amplified product sales
  • Key holiday shoppers and emerging consumer trends for 2026
  • Strategies for building effective campaigns with an omnichannel approach