---
title: GroundTruth | 2026 Valentine's Day Strategy Guide
description: Our 2026 Valentine's Day Holiday Strategy Guide is your key to turning Valentine’s Day shopping intent into full-funnel results like store visits and sales, securing your brand's place in this major retail moment.
---

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###### 2026 HOLIDAY STRATEGY GUIDE

## Capture Your Share of the $27.5B Love Economy with GroundTruth's Valentine's Day Strategies

Valentine's Day is no longer a single-day event; it's a multi-billion-dollar opportunity impacting CPG, Retail, Restaurants, and more. With consumers projected to spend $27.5B this year, the competition for market share is fierce. This significant spending surge creates a massive revenue opportunity for your brand.

![img-social-valentines-day-strat-guide](https://hs.groundtruth.com/hubfs/img-social-valentines-day-strat-guide.png)

Our **2026 Valentine’s Day Strategy Guide** dives into how to leverage GroundTruth's location-based strategies to turn Valentine’s Day intent into full-funnel results, securing your brand's place in this major retail moment. Inside, you'll discover:

- Actionable insights and tactics to drive real business results, from in-store visits to amplified product sales
- Key holiday shoppers and emerging consumer trends for 2026
- Strategies for building effective campaigns with an omnichannel approach

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