---
title: GroundTruth | Media Company & Adtech Location Data
description: GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Understand your customer, build your business, increase store visits & sales, and make smarter forecasting decisions with location data & adtech software.
---

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Auto Advertising PLATFORM

# Drive High-Intent Customers to your Car Dealership

GroundTruth’s proprietary Blueprints mapping technology identifies and targets car shoppers based on real-world dealership visitation and demographics.

![](https://www.groundtruth.com/wp-content/uploads/2022/04/checkmark.svg)Drive Visits to your Dealership

![](https://www.groundtruth.com/wp-content/uploads/2022/04/checkmark.svg)Reach Customers Across Multiple Screens

![](https://www.groundtruth.com/wp-content/uploads/2022/04/checkmark.svg)Increase Brand Awareness

[Get Started](https://ads.groundtruth.com/login?sign_up=1)

## Tactics to Drive Results for Auto

Top tips for running successful campaigns in Ads Manager.

![Audience2_icon-DQ](https://hs.groundtruth.com/hs-fs/hubfs/Audience2_icon-DQ.png?width=55&height=55&name=Audience2_icon-DQ.png "Audience2_icon-DQ")

##### Location Audience Targeting

Location Audience enables marketers to target auto shoppers based on past visitation behavior to specific business locations or points of interest.

![dm-icon-2](https://hs.groundtruth.com/hs-fs/hubfs/dm-icon-2.png?width=45&height=55&name=dm-icon-2.png "dm-icon-2")

##### Behavioral Audience Targeting

GroundTruth Behavioral Audience Targeting enables marketers to reach consumers based on demographic information and past visitation behavior to specific business locations or points of interest.

![icon-nl2](https://hs.groundtruth.com/hs-fs/hubfs/icon-nl2.png?width=82&height=55&name=icon-nl2.png "icon-nl2")

##### Weather Targeting

Powered by the largest network of weather sensors, weather triggering enables marketers to target against many weather conditions and quantifiable weather parameters including temperatures, wind, UV index and alerts.

![comp_iconbox-2](https://hs.groundtruth.com/hs-fs/hubfs/comp_iconbox-2.png?width=60&height=55&name=comp_iconbox-2.png "comp_iconbox-2")

##### Retargeting

Retarget a consumer who you know has previously been served an ad to reemphasize the message, build loyalty, and prompt consumers further down the sales funnel.

## Reach Your Audience on Multiple Devices…

GroundTruth makes it easy to run integrated cross-device marketing campaigns through a single platform.

Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.

![car-ad](https://hs.groundtruth.com/hs-fs/hubfs/car-ad.png?width=434&height=200&name=car-ad.png "car-ad")

![logos-display](https://hs.groundtruth.com/hs-fs/hubfs/logos-display.png?width=394&height=380&name=logos-display.png "logos-display")

### Acrosss Top Online Publishers

We deliver your ads on web inventory that has been manually curated for brand safety.

- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Blacklists, Monitoring and Blocking Tags to Manage Brand Safety

## Results That Matter to You

Measure the performance of your campaigns and optimize in real-time based on how users are responding to your display ads.

![impressions](https://hs.groundtruth.com/hubfs/impressions.svg "impressions")

Impressions Reach

![clicks](https://hs.groundtruth.com/hubfs/clicks.svg "clicks")

View-Through and Click Through OnlineConversion Tracking

![video-time](https://hs.groundtruth.com/hubfs/video-time.svg "video-time")

Video Quartiles   
(Quartiles Reporting, Video Completion Rate)

![visits](https://hs.groundtruth.com/hubfs/visits.svg "visits")

Dealership Visits, Visitation Rate, Dealership Visitation Lift

## Case Studies

![toyota](https://hs.groundtruth.com/hubfs/toyota.png)

## 1200

###### Visits driven to specific dealerships

Learn how GroundTruth helped Toyota steer high-intent customeres to their dealerships.

[Read more](https://www.groundtruth.com/insight/toyota/)

![bmw](https://hs.groundtruth.com/hubfs/bmw.png)

## 20K

###### Increase in engagement rates

How BMW used location technology to drive luxury consumers to local dealerships.

[Read more](https://www.groundtruth.com/insight/bmw/)

#### See what location can do for you

Contact our ad experts to answer your questions and help you achieve your marketing goals.

[Contact Us](https://hs.groundtruth.com/ads-manager-contact-us?hsLang=en)

#### Sign Up for our Newsletters

Stay on top of the latest location-based industry insights, marketing strategies, news, events, and announcements.

[Sign Up Now](https://hs.groundtruth.com/sign-up-for-the-newsletter?hsLang=en)

![GT-standard-horizontal](https://hs.groundtruth.com/hs-fs/hubfs/GT-standard-horizontal.png?width=140&name=GT-standard-horizontal.png "GT-standard-horizontal")

GroundTruth is an advertising platform  
that drives in-store visits and other   
real business results.

- [How it Works](https://hs.groundtruth.com/ads-manager-how-it-works?hsLang=en)
- [Industries](https://hs.groundtruth.com/ads-manager-main?hsLang=en)

- [Insights](https://www.groundtruth.com/insights/)
- [FAQ'S](https://hs.groundtruth.com/ads-manager-main?hsLang=en)

- [Contact Us](https://hs.groundtruth.com/ads-manager-contact-us?hsLang=en)
- [Get Started](https://ads.groundtruth.com/login?sign_up=1)

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- [Privacy Policy](https://hs.groundtruth.com/privacy-policy/?hsLang=en)

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