---
title: GroundTruth | 2026 Holiday Strategy Guide
description: Our 2026 Holiday Strategy Guide dives deep into peak foot traffic timelines, omnichannel retail trends, and predictive AI solutions built to capture high-intent physical store visitation.
---

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###### 2026 HOLIDAY STRATEGY GUIDE

## Smart Shoppers, Smarter Solutions: Winning the Holiday Season

The holiday season remains the ultimate brand battleground, but macroeconomic pressures have shifted consumer habits. Today’s value-seeking shoppers take more time to compare options and map out highly deliberate, omnichannel buying journeys.

![Holiday Strategy Guide Preview](https://hs.groundtruth.com/hubfs/image%20(133).png)

Success requires meeting consumers precisely where they research and predicting where they will go next. This strategy is critical given that **84%** of consumers begin shopping by Thanksgiving, working toward an average individual spend of **$890.** GroundTruth data highlights the massive scale of this footprint, led by over **1.1B** physical visits to restaurants and dining hubs alone.

Our **2026 Holiday Strategy Guide** dives deep into peak foot traffic timelines, omnichannel retail trends, and predictive AI solutions built to capture high-intent physical store visitation. Download today!

Source: [NRF¹](https://nrf.com/research-insights/holiday-data-and-trends/winter-holidays?utm_medium=Callout&utm_source=NRF%20Website&utm_campaign=Winter%20Holidays&utm_content=)

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