2026 HOLIDAY STRATEGY GUIDE
Smart Shoppers, Smarter Solutions: Winning the Holiday Season
The holiday season remains the ultimate brand battleground, but macroeconomic pressures have shifted consumer habits. Today’s value-seeking shoppers take more time to compare options and map out highly deliberate, omnichannel buying journeys.
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Success requires meeting consumers precisely where they research and predicting where they will go next. This strategy is critical given that 84% of consumers begin shopping by Thanksgiving, working toward an average individual spend of $890. GroundTruth data highlights the massive scale of this footprint, led by over 1.1B physical visits to restaurants and dining hubs alone.
Our 2026 Holiday Strategy Guide dives deep into peak foot traffic timelines, omnichannel retail trends, and predictive AI solutions built to capture high-intent physical store visitation. Download today!
Source: NRF¹