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Frequently Asked Questions

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About GroundTruth
Who is GroundTruth?

GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a location or website, to understand the real business results generated by a brand’s advertising. 

What differentiates GroundTruth from other location providers?
While other platforms may claim to offer similar location targeting, GroundTruth is the only provider that:

- Ensures every location signal is verified through our patented location verification technology.
- Has a proprietary mapping technology, Blueprints. We’ve mapped almost 5M Blueprints globally.
- Reaches the right people, at the right time, with the right message through our Audience, Location, and Weather targeting capabilities.
Why is GroundTruth a better geofencing advertising platform?
Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.

GroundTruth Blueprints map the real world in a virtual environment with the highest levels of accuracy and precision. They enable us to:

- Build audiences
- Target consumers in real time
- Measure visits post-ad impression
How does GroundTruth ensure user privacy?

Respecting user privacy is a fundamental focus of GroundTruth. GroundTruth is committed to responsible data privacy practices that provide consumers with transparency and control. GroundTruth is audited annually by TrustArc (the new TRUSTe), a leading data privacy management company, receiving their TRUSTed Data Collection Certification in the US and their independent certification under the EDAA framework in the EU. We are also a strategic partner with the Mobile Marketing Association.

GroundTruth adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and was a launch partner for their AppChoices program. We work with our partners to help ensure that the user data used in connection with our products and services has the appropriate permissions, and that consumers can exercise control over such use. A consumer who would like to exercise choice regarding the collection and use of their data for interest-based advertising by GroundTruth can download DAA’s AppChoices mobile app or TrustArc’s TRUSTe mobile app on their iOS or Android device.

Finally, GroundTruth remains diligent in actively preparing for new regulation, and privacy is a key consideration in the development and implementation of our products and services. As our products and services continue to develop and evolve, so will our compliance efforts.

If you’re interested in reviewing our entire privacy policy, Click here.

What is Geomarketing?

Geomarketing is a form of marketing that uses location data to target advertising and promotions to reach consumers with appropriate messaging in particular places. For example, geomarketing can help ensure that you’re not promoting winter coats in Florida or bikinis in the Colorado mountains.

What is Proximity Targeting?

Proximity Targeting is a geomarketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location.

If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumer in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a one-mile radius, you could set up proximity targeting around your restaurant so when consumers walk into that radius they will be served an advertisement.

What support do I get once I launch a campaign?

Upon signing up on our Ads Manager platform, a GroundTruth Ad Expert will be reaching out to you within three business days to learn more about your business, goals for utilizing Ads Manager, and assist you with launching your first campaign.

At any point in your Ads Manager life cycle, you can reach out to our team of platform specialists, who will assist you from campaign strategy to optimization.

Where do my ads show up?

GroundTruth partners with over 150k mobile apps, thousands of CTV apps, and website domains reaching over 450M devices globally every month to ensure you reach your consumers in the right place at the right time. Our ad supply shows up as mobile banner ads and video ads within these apps.

In order to ensure brand safety and overall network quality, GroundTruth has developed a global site list, which is manually curated and accounts for over 90% of the traffic we see in our network. By default every campaign is opted into delivery on this site list.

What type of creative should I use?

The most popular ad creative sizes are 320×50, 300×250, 320×480 for mobile phones and 728×90 tablets. Please visit our creative specification help page for more information, including desktop and Connected TV creatives.

What reporting capabilities are availble for my GroundTruth Ads Manager campaigns?

Summary report
See daily performance of the campaign for the following metrics: Impressions, Clicks, CTR, Reach, Visits, etc. and view data at the campaign, placement, and creative levels and filter for a specific date range.

See charts by:
- Time-of-day: See what time your ads are having the highest impact
- Day-of-week: Understand which days your target audience is most likely to visit your store
- Day of week + Time of day: Combine time-of-day and day-of-week for a granular view of when your ads are performing their best
- Export daily spend and campaign metrics: Interpret day-by-day campaign results

Location Reporting
Location Reporting provides a breakdown of campaign performance by geographic boundaries as well as store-level visitation performance.

Audience Insights Reporting
Audience Insights reporting provides users with a breakdown of campaign performance by audience segment, independent of campaign targeting, as well as campaign metric composition by audience segments. For example, understand which GroundTruth Behavioral Audiences were matched to specific campaign impressions, clicks, visits, etc. You can see that campaigns are driving visitation from Millennial Moms even if reaching Millennial Moms wasn’t part of your targeting strategy.

Video Quartile Reporting
See how many people viewed video ads broken out by quartile viewed. I.e. Once your videos run, you can see the number of views that reach each quartile: Start | First Quartile | Midpoint | Third Quartile | Video Complete | Video Completion Rate. 

Reporting by Product and POIs
See how targeting tactics and GroundTruth products are performing. You can also drill into performance by POI (place of interest) at the campaign, ad group and creative level.

I'm based in Canada? Can I run media campaigns with GroundTruth's Ads Manager?
GroundTruth Ads Manager is available for clients based in Canada.

Bidding and billing: Clients can use Canadian credit cards. Please note that all campaign bids and billing will be shown and cleared in US dollars.
Targeting Markets: Canadian clients can target and serve ads in Canada and the United States within the same account.

Targeting tactics available: Target by location: Send ads to people in real-time based on where they are, e.g. people who are inside a fast food restaurant.

Target by audience: Target audience segments based on the real places people visit.

See what location can do for you

Contact our ad experts to answer your questions and help you achieve your marketing goals.

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