Agency Advertising Platform
Help clients increase sales by using offline behaviors to reach their customers
Real-time location-based marketing that drives meaningful business outcomes.
Your clients rely on you to deliver results that generate growth for their business. For many brands that starts with generating visits to their physical locations. GroundTruth's award winning location-based ad platform delivers a high return on ad spend by driving visits from your target audience segments.
Successful campaigns are all about knowing the who, where, and how.
Audiences Built for Performance
Advanced Targeting Capabilities
Omni-Channel: Reach Your Audience....
GroundTruth makes it easy to run integrated cross-channel marketing campaigns through a single platform.
Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.
..across Top Online Publishers
We deliver your ads on premium inventory that has been manually curated for brand safety and with fraud prevention solutions.
Key Competitive Differentiators
|GroundTruth||Other Geofencing Companies|
|Mapping technology||Our proprietary mapping technology, Blueprints, maps the real world in a virtual environment with the highest levels of accuracy and precision.||Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.|
|Verified Visit Accuracy||GroundTruth has received MRC accreditation across our place, location, and visitation datasets. This reflects our longstanding commitment to sourcing quality, 1st party, privacy-compliant data.||None|
|Data Quality||Robust, multi-step process to verify locations signals and visit data:
||Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy|
||No other location-based marketing companies can offer all of these targeting tactics.|
||Managed or Programmatic. Most geofencing marketing companies do not have a robust self-serve platform.|
|Pay for Performance||
||Most geofencing companies only offer campaigns on a CPM basis.|
||Most geofencing companies can host 3rd party dynamic creatives, but not built within their platform|
|Minimum Spend||No minimum spend thresholds or commitments||Varies by provider|