---
title: GroundTruth | Media Company & Adtech Location Data
description: GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Understand your customer, build your business, increase store visits & sales, and make smarter forecasting decisions with location data & adtech software.
---

[Skip to content](https://hs.groundtruth.com/cpg-advertising-platform#main-content)

[![GT + ZTO LOGO](https://hs.groundtruth.com/hs-fs/hubfs/GT%20+%20ZTO%20LOGO.webp?width=200&height=51&name=GT%20+%20ZTO%20LOGO.webp)](https://hs.groundtruth.com/ads-manager-main?hsLang=en)

- [How It works](https://hs.groundtruth.com/ads-manager-how-it-works)
- Industries
  
  Show submenu for Industries 
  
    - [Ad Agency](https://hs.groundtruth.com/agency-advertising-platform)
    - [Auto](https://hs.groundtruth.com/auto-advertising-platform)
    - [CPG](https://hs.groundtruth.com/cpg-advertising-platform)
    - [Medical & Healthcare](https://hs.groundtruth.com/medical-healthcare-advertising-platform)
    - [QSR/Restaurant](https://hs.groundtruth.com/qsr-restaurant-advertising-platform)
    - [Retail](https://hs.groundtruth.com/retail-advertising-platform)
    - [Real Estate](https://hs.groundtruth.com/real-estate-advertising-platform)
    - [Services](https://hs.groundtruth.com/services-advertising-platform)
    - [Travel & Tourism](https://hs.groundtruth.com/travel-tourism-advertising-platform)
- [Insights](https://www.groundtruth.com/insights/)
- [FAQ](https://hs.groundtruth.com/ads-manager-faqs)
- [Contact Us](https://hs.groundtruth.com/ads-manager-contact-us)

Open main navigation

Close main navigation

- [How It works](https://hs.groundtruth.com/ads-manager-how-it-works)
- Industries
  
  Show submenu for Industries 
  
    - [Ad Agency](https://hs.groundtruth.com/agency-advertising-platform)
    - [Auto](https://hs.groundtruth.com/auto-advertising-platform)
    - [CPG](https://hs.groundtruth.com/cpg-advertising-platform)
    - [Medical & Healthcare](https://hs.groundtruth.com/medical-healthcare-advertising-platform)
    - [QSR/Restaurant](https://hs.groundtruth.com/qsr-restaurant-advertising-platform)
    - [Retail](https://hs.groundtruth.com/retail-advertising-platform)
    - [Real Estate](https://hs.groundtruth.com/real-estate-advertising-platform)
    - [Services](https://hs.groundtruth.com/services-advertising-platform)
    - [Travel & Tourism](https://hs.groundtruth.com/travel-tourism-advertising-platform)
- [Insights](https://www.groundtruth.com/insights/)
- [FAQ](https://hs.groundtruth.com/ads-manager-faqs)
- [Contact Us](https://hs.groundtruth.com/ads-manager-contact-us)
- [Get Started](https://ads.groundtruth.com/login?sign_up=1)

[Get Started](https://ads.groundtruth.com/login?sign_up=1)

CPG Advertising Platform

# Reach Shoppers. Get Eyes on Your Products. Drive Real Business Results.

![](https://hs.groundtruth.com/hubfs/39714994/img/checkmark.svg)Boost brand awareness

![](https://hs.groundtruth.com/hubfs/39714994/img/checkmark.svg)Steal share of market from your competition

![](https://hs.groundtruth.com/hubfs/39714994/img/checkmark.svg)Measure the impact of your marketing dollars on sales lift

[Get Started](https://ads.groundtruth.com/login?sign_up=1)

## Support Top Sales-Driving Strategies

Tap into our suite of ad solutions to drive awareness, traffic, and sales for your products.

![cpg-1](https://hs.groundtruth.com/hs-fs/hubfs/cpg-1.png?width=100&height=100&name=cpg-1.png "cpg-1")

##### In-stock targeting

Dynamically serve your ads and drive shoppers to stores with stock, or boost your brand’s presence when competitor products are out-of-stock.

![cpg-2](https://hs.groundtruth.com/hs-fs/hubfs/cpg-2.png?width=100&height=100&name=cpg-2.png "cpg-2")

##### Steal market share

Target shoppers based on previous shopping behavior to gain market share for your CPG brands.

![cpg-3](https://hs.groundtruth.com/hs-fs/hubfs/cpg-3.png?width=100&height=100&name=cpg-3.png "cpg-3")

##### Measurable results

Gauge the impact of your marketing dollars with sales lift measurement.

![cpg-4](https://hs.groundtruth.com/hs-fs/hubfs/cpg-4.png?width=100&height=100&name=cpg-4.png "cpg-4")

##### Unique audiences

Select from thousands of our off-the-shelf audiences or create your own based on past visitation to key brands or categories.

[Get Started](https://ads.groundtruth.com/login?sign_up=1)

#### Guaranteed ROAS

Only pay when targeted shoppers add your products to their carts.

![](https://hs.groundtruth.com/hubfs/39714994/img/cpg-5.png)

![](https://hs.groundtruth.com/hubfs/39714994/img/icon-green.png)

##### GroundTruth makes it easy to connect with your audiences at multiple touch points

From their couch to their desk and even on-the-go, all through a single platform.

Reach high-intent customers with display or social ads on their computers, mobile or tablets, or Connected TV devices.

![etail-track-2-1](https://hs.groundtruth.com/hs-fs/hubfs/etail-track-2-1.png?width=307&height=500&name=etail-track-2-1.png "etail-track-2-1")

#### Acrosss Top Online Publishers

We deliver your ads on web inventory that has been manually curated for brand safety.

- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Blacklists, Monitoring and Blocking Tags to Manage Brand Safety

[Get Started](https://ads.groundtruth.com/login?sign_up=1)

![logos-display](https://hs.groundtruth.com/hs-fs/hubfs/logos-display.png?width=363&height=350&name=logos-display.png "logos-display")

## Drive Real Business Results

![](https://hs.groundtruth.com/hubfs/39714994/img/cpg-6.png)

##### 802k visits driven to Walmart stores with products in stock for grocery pick-up or in-store shopping.

GroundTruth leveraged in-stock targeting to connect shoppers with CPG products in high demand.

![](https://hs.groundtruth.com/hubfs/39714994/img/cpg-7.png)

##### A CPG household brand partnered with GroundTruth to drive shoppers to Costco to buy their much-loved cleaning product

Leveraged real-world behavior to target shoppers who had visited Coach locations in the past or visited identified points of interest.

Want to discover more strategies to drive shoppers into your stores?

[Contact us](https://hs.groundtruth.com/ads-manager-contact-us?hsLang=en)

#### Measure the Results that Matter to Your Business

GroundTruth’s performance-oriented approach ensures that you will exceed all campaign KPl’s with high performing, audience targeting solutions based in real-world behavior.

**Unlike other media companies, measurement capabilities go beyond reach and clicks. We measure the direct impact of your ads on sales lift.**

[Get Started](https://ads.groundtruth.com/login?sign_up=1)

![retail-check-list](https://hs.groundtruth.com/hs-fs/hubfs/retail-check-list.png?width=424&height=150&name=retail-check-list.png "retail-check-list")

#### See what location can do for you

Contact our ad experts to answer your questions and help you achieve your marketing goals.

[Contact Us](https://hs.groundtruth.com/ads-manager-contact-us?hsLang=en)

#### Sign Up for our Newsletters

Stay on top of the latest location-based industry insights, marketing strategies, news, events, and announcements.

[Sign Up Now](https://hs.groundtruth.com/sign-up-for-the-newsletter?hsLang=en)

![GT-standard-horizontal](https://hs.groundtruth.com/hs-fs/hubfs/GT-standard-horizontal.png?width=140&name=GT-standard-horizontal.png "GT-standard-horizontal")

GroundTruth is an advertising platform  
that drives in-store visits and other   
real business results.

- [How it Works](https://hs.groundtruth.com/ads-manager-how-it-works?hsLang=en)
- [Industries](https://hs.groundtruth.com/ads-manager-main?hsLang=en)

- [Insights](https://www.groundtruth.com/insights/)
- [FAQ'S](https://hs.groundtruth.com/ads-manager-main?hsLang=en)

- [Contact Us](https://hs.groundtruth.com/ads-manager-contact-us?hsLang=en)
- [Get Started](https://ads.groundtruth.com/login?sign_up=1)

- [Do Not Sell](https://hs.groundtruth.com/privacy-rights/?hsLang=en)
- [Privacy Policy](https://hs.groundtruth.com/privacy-policy/?hsLang=en)

© 2026 GroundTruth. All rights reserved.

[Follow us on Facebook](https://www.facebook.com/xADinc/) [twitter icon](https://www.instagram.com/groundtruthco/) [instagram icon](https://www.instagram.com/groundtruthco/) [linkedin-in icon](https://www.linkedin.com/company/groundtruthco) [Follow us on Facebook](https://www.youtube.com/c/GroundTruth)