CPG Advertising Platform
Reach Shoppers. Get Eyes on Your Products.
Drive Real Business Results.
Boost brand awareness
Steal share of market from your competition
Measure the impact of your marketing dollars on sales lift
Support Top Sales-Driving Strategies
Tap into our suite of ad solutions to drive awareness, traffic, and sales for your products.
Dynamically serve your ads and drive shoppers to stores with stock, or boost your brand’s presence when competitor products are out-of-stock.
Steal market share
Target shoppers based on previous shopping behavior to gain market share for your CPG brands.
Gauge the impact of your marketing dollars with sales lift measurement.
Select from thousands of our off-the-shelf audiences or create your own based on past visitation to key brands or categories.
Only pay when targeted shoppers add your products to their carts.
GroundTruth makes it easy to connect with your audiences at multiple touch points
From their couch to their desk and even on-the-go, all through a single platform.
Reach high-intent customers with display or social ads on their computers, mobile or tablets, or Connected TV devices.
Acrosss Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Blacklists, Monitoring and Blocking Tags to Manage Brand Safety
Drive Real Business Results
802k visits driven to Walmart stores with products in stock for grocery pick-up or in-store shopping.
GroundTruth leveraged in-stock targeting to connect shoppers with CPG products in high demand.
A CPG household brand partnered with GroundTruth to drive shoppers to Costco to buy their much-loved cleaning product
Leveraged real-world behavior to target shoppers who had visited Coach locations in the past or visited identified points of interest.
Measure the Results that Matter to Your Business
GroundTruth’s performance-oriented approach ensures that you will exceed all campaign KPl’s with high performing, audience targeting solutions based in real-world behavior.
Unlike other media companies, measurement capabilities go beyond reach and clicks. We measure the direct impact of your ads on sales lift.