GroundTruth | Media Company & Adtech Location Data

Omni-Channel: Reach Your Audience....

	GroundTruth	Other Geofencing Companies
Mapping technology	Our proprietary mapping technology, Blueprints, maps the real world in a virtual environment with the highest levels of accuracy and precision.	Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.
Verified Visit Accuracy	GroundTruth has received MRC accreditation across our place, location, and visitation datasets. This reflects our longstanding commitment to sourcing quality, 1st party, privacy-compliant data.	None
Data Quality	Robust, multi-step process to verify locations signals and visit data: Patented Location Verification – filter inaccurate location signals Place Verification – match location signals to places using Blueprints Visit Verification – multi-step process to confirm the visit actually took place	Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy
Targeting	Location Targeting – On-Premise, Neighborhood, Geo-Target Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences. Weather Targeting – Target consumers against current or upcoming weather conditions.	No other location-based marketing companies can offer all of these targeting tactics.
Activation	Hands-Free: With our Managed Services offering, GroundTruth will managed your campaign from beginning to end, including creative services. ALl we need are your objectives and we can set up your campaign for maximum impact. Hands-On: Prefer to be hands on keyboard? Our self-serve platform, Ads Manager, makes it easy to set up, optimize, and measure your media campaigns. Handshake: For potential partners who have a core media offering, GroundTruth can supplement your capabilities by taping int our solutions to amplify your reach. Programmatic: For those who activate programmatically, you can activate GroundTruth audiences across many DSPs.	Managed or Programmatic. Most geofencing marketing companies do not have a robust self-serve platform.
Pay for Performance	Traditional CPM model Cost Per Visit model, which allows clients to only pay when a store visit occurs.	Most geofencing companies only offer campaigns on a CPM basis.
Creative Services	Upload Custom Creatives Creative Repository Dynamic Distance Overlay Dynamic Weather Creatives	Most geofencing companies can host 3rd party dynamic creatives, but not built within their platform
Minimum Spend	No minimum spend thresholds or commitments	Varies by provider