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AUDIO

Add Surround Sound to your Media Campaigns with Audio Ads on Podcasts and Streaming Platforms

Combine targeted precision with measurement beyond impressions to maximize the ROI of your audio ads.

What is Audio Advertising?

Audio advertising includes ads delivered through streaming music platforms, streaming radio stations, and podcasts. These immersive ads are heard by listeners in environments where visual attention isn’t required, like driving, working out, or doing household chores.

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Connect with Your Audiences

GroundTruth’s digital audio ads allow you to connect with your customers in a few different ways:

  • Advertises on podcast, streaming audio, or both
  • Target by location (DMA, state, zip code)
  • Target by podcast genre and streaming genre
  • Day-parting
  • Podcast Ad Positioning
  • Demographics (Age & Gender)

Gary’s QuickSteak Proves the Power of Audio Ads

Gary’s QuickSteak leveraged GroundTruth CTV+, a bundle that combines CTV and mobile ads, and layered in audio ads to amplify their message.

  • 30% Sales Lift using Audio compared to 20% with CTV + Mobile alone
  • 22.9k Attributable Grocery Store Visits driven to Walmart and Sam’s Club
Read the Full Case Study

Reporting & Insights

Eliminate fragmentation by adding GroundTruth Audio ads to your cross-channel media buys. Through our partnership, you’ll have access to detailed and transparent reporting with the added benefit of measuring the impact of your audio ads on real business results, such as in-store visits. Reporting includes:

  • Impressions, reach, listen-through rate (LTR)
  • Streaming genres & Podcast topics breakdown (top 10)
  • Publisher Reporting (Top 10)
  • Podcast Series Reporting
  • Observed visits and projected visits
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Benefits of Audio Advertising

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:

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Highly Engaged Audience
Listeners tune in during moments where they’re highly focused on content, leading to better ad recall.
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Non-Intrusive Format
Audio ads don’t disrupt the listener experience the way some display ads might.
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Reach Consumers in Key Moments
Ads can influence listeners at multiple points throughout the day based on their listening habits.

GroundTruth Ads Appear on Thousands of Podcasts and Streaming Radio Stations Across Various Categories and Genres

Examples of where your ads wil appear:

podcast categories & examples include:
  • Comedy
  • The Bobby Bones Show
  • News
  • AP Newswatch
  • Society & Culture
  • Stuff You Should Know
  • Sports
  • The Herd with Colin
  • True Crime
  • Crime Junkie
Streaming radio categories & stations include:
  • Adult Contemporary
  • KISS 108
  • Classical
  • CBR Boston
  • News & Talk
  • Associated Press Radio
  • Sports
  • ESPN Radio
  • Rock
  • Hot 97

See what location can do for you

Contact our ad experts to answer your questions and help you achieve your marketing goals.

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